Creativity in the Contaminate Zone

Think outside the box.

Like so many people around the country, and the world, business owners here in the containment zone are taking a big hit. It’s devastating. There’s no way to sugarcoat it or make light of it. The only comfort is knowing we’re all in the same boat and we’ll bounce back together. We just need patience (not my strong suit), time and a hopeful look toward the future.

So, I have to give credit to the industrious individuals who are thinking outside the box. Here are some of the ways businesses are trying to make lemonade out of lemon-scented Lysol.

Toilet paper:

Since obsessing about toilet paper has become everyone’s favorite pastime, one genius marketer came up with a ploy to profit off the mania.

Imagine you’re down to your last roll. You’re feeling desperate. You don’t even have back-up newspaper or an old Sears catalogue laying around. So with a heart full of optimism, you search toilet paper on Amazon and this pops up:

A mistake? I don’t think so.

While some price gougers are trying to sell toilet paper to you for about $3.00 per roll, another company lists their shoes as toilet paper – and for a very affordable price, I might add.

What would your internal dialogue have to be to make this strategy work? “Hmm. I’m down to eight squares of TP but, you know, I could always use a cute pair of espadrilles.”

Appealing to people on lockdown with their kids:

Michael’s craft store is offering online shopping with curbside pick-up. Their website reads:

Stocking up on arts and crafts to keep the family busy at home?
Now you can grab supplies without leaving your car.

They will actually bring your purchase to your trunk so you can avoid all human contact. This is a great idea, depending on what you order. Let me offer a mommy tip here: do not order anything that involves glitter or permanent markers! You’re welcome.

New Cars:

It’s hard to imaging that anyone is thinking about buying a new car right now, but if you are. Chevrolet says “We’re here to ready to help.”

You can shop for your new car online and get home delivery (again, avoiding other humans and their potential creeping crud). Plus, for well-qualified buyers who finance through GM, they also offer 0%APR for 84 months and wave monthly payments for 120 days. FULL DISCLOSURE: I’m sure there is a laundry list of terms and condition. I won’t bore you with them here.

Cashing in on fear:

There are going to be a slew of commercials coming out soon for assisted living facilities. How do I know this? In addition to acting, I’m also a voiceover artist and I’m getting auditions for these left and right. And they almost all start out with phrases like ‘in these uncertain times.’

You’ll also be seeing lots more commercials for smart phone ultraviolet sanitizers, air purifiers, and the like.

The truth is, if you just stay put at home, respect social distance and wash your hands, you’ll likely be ok and so will your loved ones around you.

Now, a message from my heart:

I’ve been trying to keep people’s spirits up with these containment zone posts, and I hope I am. Sometimes it’s a struggle. I’m going through this just like you and it is stressful. My husband and I have been fortune that everyone in our family is healthy. Some of you have not been as lucky. You are in my thoughts every day.

I’d also like to say thank you to everyone who is keeping the world in motion. Thank you to those caring for the sick, stocking the grocery store shelves, providing gas, internet, and electricity. Thank you to the volunteers who deliver food to their elderly neighbors, and to the people walking their dogs who take the time to smile and ask, “How are you doing?” I’m grateful for the artists, musicians, and yoga and fitness instructors who generously post their talents online to give us all a little sweetness and keep us centered and motivated in these times of isolation and concern. And I am certainly grateful for all of you who take the time to read these posts and leave comments for me. It helps. So to all of you beautiful people out there:

Thank you, thank you, thank you!

xo,

Anita